FAQ
Last updated
Azarus is revolutionizing advertising by transforming it from a disruptive necessity into an engaging, rewarding experience. While streaming technology has evolved significantly over the past 20 years, traditional advertising has remained largely unchanged. Azarus introduces innovative ad overlay technology that allows viewers to interact with ads and receive rewards for their engagement.
We collaborate with hundreds of leading streamers on Twitch, utilizing our Twitch Extension to display overlay ads during their streams. We manage the technical aspects behind the scenes, deploying ads at predetermined intervals and tracking campaign progress in real time.
As mentioned, we work with hundreds of streamers. The ads appear during their streams on the left-hand panel of the video being watched.
It’s simple! Just go to the "Getting Started with Playable Ads" tab and follow the instructions.
Typically, we like to see questions about your brand/products. These can be fun, educational, and ultimately provide viewers with more information about your offerings.
EXAMPLE: Question: How many Soda flavors are available? Correct answer: 16 Wrong answer: 2 Wrong answer: 10 Wrong answer: 5
Viewers are rewarded with our loyalty point, AZA, that can be used in our digital storefront to claim over 35,000 items. The store includes everything from online games, to gift cards.
We provide the following metrics at the end of the campaign and will look at engagement rate as a benchmark of success.
Unique Interactions (Played Impressions)
Unique Viewed Impressions
Total Interactions
Total Impression
Engagement Rate
We are happy to have further discussions around your campaign. Just booked time with our CRO, Chris, in the calendar link below.
If you’d like to talk with us, please schedule time with our CRO, Chris Schave, here: https://cal.com/chrisschave
